The GEO & LMO Handbook: Navigating and Winning in AI-Powered Search

This book examines how AI search engines are fundamentally changing information discovery by providing direct, synthesized answers rather than traditional link lists. Going beyond conventional SEO, it introduces readers to vital new concepts: Generative Engine Optimization (GEO) and Language Model Optimization (LMO). The curriculum shows how AI technologies—specifically Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG)—are transforming user behavior and website traffic patterns. Readers will learn actionable strategies for AI-optimized content creation, technical implementation, authority building (E-E-A-T), and performance monitoring.

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